Way back in September 2017 Profoto announced the “Worlds Smallest Studio Light”. It was an immediate hit and changed how we saw and used off camera flash. What made this flash different was its unique round head, which enabled it to deliver a light that’s both natural and beautiful with a soft smooth fall-off. And it was incredibly easy to use with superfast recycling and a long-lasting battery.
Then in May 2019 Profoto introduced the successor to the A1, the Profoto A1X. The upgrades includes a new battery that gave you 450 full power shots and a slightly faster recycling time. They also introduced the A1X for Sony and Fujifilm photographers where as the A1 was only available for Canon and Nikon. The A1X still gives you the same beautiful and natural looking light with a soft smooth fall-off.
Then most recently on October 23rd, 2020, Profoto announced their newest addition to their off camera flash lineup, the Profoto A10. The Profoto A10 has been upgraded with their new Bluetooth enabled technology AirX. That allows you to download new firmware for your A10 wirelessly via the Profoto app, but even better, you can both capture and control the A10 using your smartphone. So from now on, you can unleash the full power of the A10 no matter what camera you use, making the Profoto A10 a truly future proof product.
The Profoto A10 is like its siblings, designed with light shaping capabilities. It has a round head that gives a natural light spread with smooth fall off, and thanks to the smart magnetic mount, you can be creative with the full range of Profoto “Clic” light shaping tools. “Clic” light shapers can easily be stacked for more creative options. The A10 also offers a built-in LED modeling light that makes it easy to position the light and understand how light and shadows work together.
It’s extremely easy to use. The user interface is large, clean and clear. Like all Profoto products, it’s intuitive to use and you don’t need to read a long instruction manual to understand how it works. AirTTL remote is also built in to the A10. With AirTTL and HSS you create professional results fast and easy and with the remote you can seamless connect to other Profoto flashes and control them easily from the A10.
Profoto A10 is not only an on-camera flash, it’s also very effective off-camera as a standalone unit. The A10 has its own Li-Ion high capacity exchangeable battery that lasts up to four times longer than AA batteries with no performance fade, and a facility to recharge quickly – so you can shoot for longer with confidence. And the A10 can keep up with you because it recycles four times faster than other on-camera solutions – that’s 1.0s at full power. Put simply, you’ll never miss a shot.
There was also a price drop on the A1X at the same time with this announcement. The Profoto A1X is available for Canon, Nikon Sony and Fujifilm photographers for $1195.00 and available as a kit with the Profoto Connect wireless trigger for $1349.00
The Profoto A10 is available for Canon, Nikon Sony and Fujifilm photographers at $1495.00, and is available as a kit with the Profoto Connect for $1595.00 which is a great value, as the Profoto Connect sells for $399.00 by itself. Following are some examples of various configurations…